Fashion Swiss Watches

Omega watches are well-known for people all over the world for a long time. Co-axial escapement is one of the main reasons for maintaining their value. Under the support of the success of caliber 2500, Omega massively produces the first timepiece with a coaxial escapement. It was invented by George Daniels who was a watchmaker from England and people recognized it as the most important achievement in watch making in recent years. Actually the coaxial escapement decreases the need for lubrication and greatly increases precision and the demand for maintenance.
The quality which they are produced with is another factor in the reason why Omega watches can retain their value. Each new Omega movement has to pass through the test of extensive standards in existing Omega watches. Meanwhile, a large variety of examinations are used to inspect the ability of movements to resist temperature, vibration and shock. The precision of the movement is also verified. If a new case is produced, it also will have to get various tests. Whether to produce a new case or not only depends on if the new prototype passes all tests for assuring great quality.
Owing to the thorough advertising campaigns and endorsement of major worldwide athletic competitions like the Olympics, Omega watches become heavily sought after by people all around the globe. With involving in huge marketing campaigns, the Omega watch is a perfect combination of quality, precision and design.
Investing in Omega watches has plentiful advantages. After the terrible financial crisis, the debt of Omega Company was bought by banks in 1981. Other watch-making giant in Switzerland like Allgemeine Schweizerische Uhrenindustrie AG was saved in the similar way a year later.
After earthshaking downsizing and the reformation of R&D, the Holding ASUAG-SSIH was founded in 1983. The new company quickly gained success and big growth. Today it is one of the largest watch companies in the world. The company changed its name to Swatch Group in 1998. Now it possesses Breguet and Blancpain. The company has changed a lot since the several years, but its brand is still regarded as OMEGA.

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